White papers

As a leading manufacturer and distributor of foils, laminates and holographic materials, API is well placed to provide useful insight on a range of related subjects, from creative development services to technical support.

Download free, informative white papers that offer professional advice and helpful tips on how to use our products, both creatively and technically.

Brand impact delivered through packaging

This study examines the on-shelf impact of metallic materials on two different chocolate products in a simulated retail store environment. It offers brand owners and designers valuable new insights into consumer preferences when purchasing premium chocolate, and provides them with the knowledge required to create packs that truly stand out in an increasingly crowded and competitive market.

Delivering the extra dimension

This white paper explores how holographic packaging can empower brands - delivering enhancement, on-shelf impact and brand essence. API works with customers and design teams to develop this concept - from knowing how the light will catch a shoppers eyes, to taking inspiration from the latest trends to deliver dynamic impact.

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