Illusion provides a unique, visual style guide reference for any product or packaging that requires a strong vivacious on-shelf personality.
Complex geometric patterns which capture attention are key as fresh aquatic colourways with hints of coral and vivid pinks are key colour drives for this trend.
Key visual identifiers are:
Facet surfaces – three dimensional illusion
Holography
Solid metallic colour swirls
Wet look shine lacquers
Lens movement
Specialist category:
Beauty/Cosmetics
Classic Vogue - stimulating visuals on shelf
Two tone reflective material
Beautiful hues / multi-colour strands
Kaleidoscope effects on multiple levels
Create your own illusion concept board
Full coverage foiled surfaces. Emboss and deboss emulate 3D illusion
