Hybrid
Sci-fi inspiration – On-shelf drama
Combining fashion elements from the 90s with dramatic effects, shapes and reptilian colourways, Hybrid is the ultimate in luxury trend.
Substrate innovation and show-stopping production finishes create truly original concepts of sheer luxury. Hybrid is dramatic, exquisite and breath-taking. Metallic finishes, both matt and high gloss, combined with transparent inks will stimulate the highly competitive luxury categories.
Key visual identifiers are:
- Deep purples
- Vivid pinks
- Geometric configurations
- Reptile skins
- Foil applications on simplistic solid backgrounds
- Matt / gloss finishes combined with emboss
Specialist category:
Drinks/Fragrance
Pigmented foil with strong typography and spot UV varnish emulates reptile texture
Matt gloss combined with emboss creates a dominant on-shelf appeal
Deep hot foil stamping creates a sophisticated pack presence
Exquisite foiled illustrations with relief and inks creating duty free category inspiration
Beautiful geometric configurations
Inky metallic finishes evoke mystery
