Sci-fi inspiration – On-shelf drama

Combining fashion elements from the 90s with dramatic effects, shapes and reptilian colourways, Hybrid is the ultimate in luxury trend.

Substrate innovation and show-stopping production finishes create truly original concepts of sheer luxury. Hybrid is dramatic, exquisite and breath-taking. Metallic finishes, both matt and high gloss, combined with transparent inks will stimulate the highly competitive luxury categories.

Key visual identifiers are: 

  • Deep purples
  • Vivid pinks
  • Geometric configurations
  • Reptile skins
  • Foil applications on simplistic solid backgrounds
  • Matt / gloss finishes combined with emboss

Specialist category:


Pigmented foil with strong typography and spot UV varnish emulates reptile texture

Matt gloss combined with emboss creates a dominant on-shelf appeal

Deep hot foil stamping creates a sophisticated pack presence

Exquisite foiled illustrations with relief and inks creating duty free category inspiration

Beautiful geometric configurations

Inky metallic finishes evoke mystery