API’s holographic products are available in a range of materials to add extra visual appeal to products and packaging over and above a simple reflective metallic finish.

Shifting colour and directions of light help to increase shelf impact and attract consumer interest, and carefully chosen holographic patterns can be an effective means of communicating brand values and identity.

Already extensively used on cartons and labels for premium products, holographic finishes are being increasingly adopted for everyday consumer goods, with the range of patterns and colours offering a fascinating choice of creative opportunities for packaging design, all with the aim of attracting consumer interest and enhancing brand image.

Whilst the possibilities are endless, the development process can be challenging and requires close integration of the design, material production and print processes. Any project will therefore benefit from API’s expertise and collaborative approach, as well as the involvement of all supply chain partners from an early stage.