Personal care

In the growing but highly competitive personal care sector, well-designed packaging is vital to communicating brand values and influencing consumer brand preference. Many personal care products are used over an extended period of time, providing multiple opportunities for brand engagement through packaging’s visual and textual appeal. API provides a broad range of decorative finishes which take the impact of packaging beyond what can be achieved by printed graphics when applied to labels, closures, containers and cartons. We work directly with brand owners as well as design agencies and printer/converters to provide unique packaging solutions which project brand identity and protect brand equity. Our application support team and worldwide distribution network are ideally placed to assist with the roll-out of common packaging standards across an international supply base.

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Trends API looks at design, covering materials and finishes and how they can be applied effectively to your brands. For more information view our Trends section on our website.