Health & wellbeing

The health and wellbeing sector is one of the world’s largest and fastest-growing consumer markets. To remain competitive, it is vital that brand owners have well-designed packaging to clearly communicate brand values and influence consumer brand preference.

Many health & wellbeing products are used continuously over a specific time period, providing multiple opportunities for brand engagement through packaging’s visual and textual appeal.

API provides a broad range of decorative finishes, which take the impact of packaging beyond what can be achieved by printed graphics when applied to packaging.

We work directly with brand owners as well as design agencies and printer/converters to provide unique packaging solutions, which project brand identity and protect brand equity.

Our application support team and worldwide distribution network are ideally placed to assist with the roll-out of common packaging standards across an international supply base.

Find out more about our products and capabilities:


API looks at design, covering materials and finishes and how they can be applied effectively to your brands.

For more information view our Trends section on our website.