Cosmetics & perfumes

There is no room for compromise in the cosmetics and perfume markets. Consumers demand the best or what appeals on a very personal and emotional level; factors which need to be reflected in the highest quality packaging selected with insight and precision.

Metallic finishes inevitably play an important part in conveying premium quality and exclusivity. Laminates represent the best that the packaging materials industry can offer in terms of brilliance and lustre, whilst holographics and lens effects provide that extra sophistication or eye-catching appeal.

Paris is the home of cosmetics and perfumery; so it is no surprise that API’s.

We have a strong reputation for collaborative working with brand owners and supply chain partners to deliver against the most challenging packaging design briefs.

Find out more about our products and capabilities:


API looks at design, covering materials and finishes and how they can be applied effectively to your brands.

For more information view our Trends section on our website.